Want to retain your members longer?

Send an inquiry
Sign In I'm interested
I'm interested

Gyms & Health Clubs
We boost your member engagement and retention. Instantly 🚀

We give your members free tools to succeed so they stay longer

What is Club?

Club is a unique self-service platform that empowers your members to overcome 'gymtimidation' and get the most out of their workouts — leading to better results, satisfaction and length of membership. All with virtually no time or effort on your part 😌

Workout app for your gym to improve member engagement and retention

A free full-featured fitness app with your gym's branding

Free workout plans available for your fintess club members

Hundreds of professionally-crafted training plans and workouts for all levels

Engage and retain your members with WorkoutLabs Club

Easy-to-follow routines on mobile and handouts to train with confidence

Workout builder to craete visual exercise plans for home and gym

Workout builder, progress tracking and messaging to reach gym staff

Gym boosting their member engagement and retention with WorkoutLabs Club

Tools to get the most out of and enjoy their gym membership 💪

Member engagement and retention platform for gyms and fitness clubs

A free welcome kit with your branding:

  • Promo flyer stand
  • 4-tier workout holder
  • 120 printed workouts + two flyers
  • Two gorgeous door decals
A beautiful platform to monitor member interaction and engagement

A beautiful platform to monitor member interaction and engagement

Publish your own plans workouts and challenges for your members

Publish your own plans, workouts and challenges for your members (if you want)

Offer 1-on-1 and group personal training and offer support via messaging

Offer 1-on-1 and group personal training and offer support via messaging

A new kind of member engagement and retention platform for gyms and health clubs

Happier members who stay on longer and refer their friends 🙂

Why you need it

Intimidation is driving your members away

You might not realize it, but gymtimidation is hurting your business. Many people find the gym scary1, and “not knowing what to do” is a top reason members quit2. If your members feel lost or embarrassed, they’re canceling – and that’s money you’re losing every month.

You're stuck replacing members who leave

Every time a member quits, you’re losing their fees and spending even more on marketing to replace them. It’s an exhausting cycle: members leave, you pay to attract new ones and your profits shrink. Churn isn’t just frustrating — it’s expensive.

Gym member retention app for fitness centers Branded workout app for gyms and health clubs

Club stops the cycle of lost members 🙌

With WorkoutLabs Club, your members finally feel confident and supported. Instead of quitting out of frustration or embarrassment, they are engaged, use their memberships more and keep coming back.

Club helps you turn what used to be churn into loyalty and steady growing revenue 📈

Increase gym revenue with member engagement tools

Watch your profits and community grow 🚀

With virtually no time or effort on your part, Club keeps your members engaged and excited to come back. As retention improves, you’ll see fewer cancellations, more renewals and a stronger sense of community — all while boosting your bottom line with minimal effort.

Personalized workout plans for gym members

With Club, you can stop worrying about lost members and start building a thriving, profitable gym. Members will feel supported, stay longer, and even bring their friends.

Plus, offering Club as a unique member benefit makes your gym stand out — giving people one more reason to join. You’ll spend less on replacing members and more time doing what you love: running a gym you’re proud of.

  1. Over 50% of non-gym members say they find the idea of going to the gym scary and intimidating. 2019 Research report by PureGym
  2. being embarrassed at not knowing how to work out is the #3 reason gym members cancel, behind lack of time and money. Gym cancellation reasons survey report by Statista

Who is it for?

Large workout gyms and health clubs where members often train independently will see the greatest benefit from Club. However, most other types of gyms and fitness studios will also see an increase in engagement, satisfaction and retention.

Use the calculator below to see how much additional revenue Club would generate for your gym:

How much more could you be making?

Our gym has members
and avg. dues are $ per month

Calculate 🪄
Branded workout app for gyms and health clubs Gym member retention app for fitness centers Boost gym memberships with fitness tracking apps Personalized workout plans for gym members

With Club, you could make an additional $100

Yes, really. Here's how: about 0 Branded workout app for gyms and health clubs Approximately 38% of your members are expected to activate their Club account. of your members will use the Club app and, as a result, keep their gym membership 2.2 months longer Increase gym revenue with member engagement tools Estimated value based on gathered and projected data. 0 × 0 × 2.2 = $100

The cost is $2 per Club user, per month

You only pay for members that join the Club service (~38% of all of your members will). $500 set-up fee. No contracts, long-term commitments or cancellation fees.

Easy rollout at your gym

Getting started is easy. We handle the hard work so you can sit back and watch member engagement and retention grow effortlessly:

1
Increase gym revenue with member engagement tools

We’ll create your account, send your welcome kit with printed workouts, and invite your members to activate their free Club accounts.

2
Branded workout app for gyms and health clubs

Members start visiting more often, enjoying guided workouts and seeing real results — building loyalty and confidence #winning

3
Increase gym revenue with member engagement tools

You track engagement through your dashboard, offer optional chat support and even use Club for personal training — all while retention soars.

I'm interested! See if your gym qualifies!

What our customers say

“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.”

Increase gym revenue with member engagement tools
Gym member retention app for fitness centers
Kelly Wanset, Co-founder
  • 76% Lorem Ipsum is simply
  • 98% Lorem Ipsum is simply

“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.”

Gym member retention app for fitness centers
Fitness app to improve gym member loyalty
Kelly Wanset, Co-founder
  • 76% Lorem Ipsum is simply
  • 98% Lorem Ipsum is simply

“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.”

Fitness app to improve gym member loyalty
Digital fitness solutions for gyms and clubs
Kelly Wanset, Co-founder
  • 76% Lorem Ipsum is simply
  • 98% Lorem Ipsum is simply

Got questions?

Is this a gym management software?

Nope. Club’s main purpose is to increase your member engagement and retention – to make your members come in more often, get better results and keep their membership longer. Our free app helps them overcome intimidation and train confidently with a clear action plan (easy-to-follow visual workouts) each time they come in. They enjoy their workouts, get better results and are more excited to continue training.

How does WorkoutLabs Club help with member retention?

Great question! WorkoutLabs Club gives your members everything they need to feel confident about their workouts — guided training plans, progress tracking, and even tools to build their own routines. When members feel supported and see results, they’re more likely to keep coming back (and keep their memberships!). Plus, tools like challenges and messaging help build a sense of community, which keeps them engaged even longer.

How will this make my gym more money? 💵

Here’s the deal: When members stay engaged and feel like they’re getting value from your gym, they stick around longer. For example, if the average member stays 9 months and Club helps extend that to 11 months, that’s an extra $100+ in revenue per member (depending on your membership cost). And since the cost of Club is just $2/month per active member, the math is pretty easy — it pays for itself many times over.

What’s involved in setting this up for my gym?

It’s super simple—we do most of the work! You send us your member list (or we help pull it from your gym management software), and we’ll handle the setup. Your members will get invites to activate their accounts, and we’ll send a welcome kit with printed workouts and a QR code to make the app easy to find and use.

We’ll also train your staff on the platform, so they feel comfortable talking about it with members and answering any questions. Your team will be ready to help members get the most out of Club from day one! All you need to do is place the flyers in the provided stand, and you’re good to go.

Do members need to download an app? 📱

Nope! Club is a web app, so it works straight from their phone’s browser. Members can even add it to their home screen for a full app-like experience without needing to download anything. Simple, fast, and no hassle.

Can we use Club with our trainers to offer personal training?

Absolutely! Club is designed to support personal training too. Your trainers can use the platform to create custom workouts for individual members and assign them directly through the app. It’s a great way to provide a personalized experience while keeping everything organized in one place. Plus, members can track their progress and stay connected with their trainer right in the app! It’s a win-win for everyone.

What if we already have a membership app?

Not a problem. The app you likely have lets members book group classes, manage their membership, etc. Club is for workouts, managing your training calendar, tracking your progress and more. There is no overlap and members don’t mind having two different apps. They’re used to juggling a dozen of them every day :)

Do we pay for all of our members?

No. You are only billed for active members – those that choose to activate their Club account. Typically, it’s around 38% of all gym members. So you are paying only for members that use and benefit from the service…and keep their gym membership longer as a result 👍

Do you have educational or non-profit pricing?

Glad you asked! Yes we do. Please send us an email for details.

Is there a contract?

Nope. You are free to stop using our service anytime. Although we’re quite confident that you won’t after seeing the results :)

What if a member cancels?

If a member wants to cancel their gym membership, they will lose their Club account. After having used it for some time, they will have their workouts, progress and other data in their account – the prospect of losing all of that is likely to nudge them to rethink canceling.

I am hesitant to share our member list

A valid concern but you have nothing to worry about. Outside of Club communication, we will never contact your members nor share the list with anyone. The information will stay 100% private and secure.

Are you guys new? Do you even know what you’re doing? 🤨

The Club product is an excitingly new offering from us but we’ve been supporting gyms, trainers, coaches and fitness enthusiasts with our products for over 10 years. After countless conversations and iterations, we’ve nailed down what people want and what works. Give Club a try and you will be thrilled with the results.