Our story
How stick-figure workout ‘cheat-sheets’ sparked an idea
that grew to help thousands get fitter and healthier
Hi there –
I’m William, the founder here and I’m glad you found us!
The WorkoutLabs story started in December of 2012. I was running a small design studio out of my 582 sq.ft. flat in New York and going to the gym 2-3 times a week.
To make the most of my time there, I wanted to have an action plan going in: what exercises I’d do, how to do them correctly and in what order. I didn’t like having my phone on me so I resorted to drawing stick-figure workout “cheat sheets”. I’d pull it out of my pocket for a quick glance and get back to training.
That did the job but I thought there must be a better way to quickly throw together visual workout plans to print out. Turns out, there wasn’t... You guessed it – I decided to create it.
I hired a developer and an illustrator (Andrej and Bojan, both of whom are still on the team) and together we created a single-page website called PrintableWorkouts.com (shortly after rebranded to WorkoutLabs). It had a simple drag-and-drop workout builder with 74 illustrated exercises and a big “Print workout” button at the bottom.
Turned out, there were thousands of fitness enthusiasts and personal trainers that have been wishing for something like this. How exciting! The site grew from there based on feedback and our own ideas; we expanded to physical products with our Exercise and Yoga Cards and the rest is history!
It’s been an exciting 10 years and I am infinitely grateful for our team and for every person that put their trust in our products! We are thrilled to continue making fitness simple for everyone.
Thank you for reading and being part of our journey. Reach out to me anytime at william@workoutlabs.com – I would love to hear from you.
William Artamon
Founder
Our mission
Make fitness simple &
accessible for everyone
We all want to be fitter and healthier but getting started and sticking to your plan is often a challenge. Overwhelming ad-filled websites, high personal training costs, intimidating gym equipment and lack of knowledge are common demotivating and defeating obstacles.
We are on a mission to solve this by empowering companies and individuals with tools and resources that make it simple for anyone to start exercising with confidence and to achieve a healthy active lifestyle 💪
We take great pride and care in crafting the best products for our customers around these three core principles:
High Quality
Whether it’s our illustrations, our content or materials used in our Exercise and Yoga Cards, quality is always a top priority.
Simple
We believe that simple solutions are often the ones that work and we strive to make everything we offer simple, intuitive and accessible.
Practical & Helpful
Our products and resources are meant to help you take action and achieve your fitness goals. No useless information or fluff.
Our team
Remote from day one and closer than some families
We think of ourselves as a dream team 💪 Each person is a master of their craft and we very much enjoy working together (for 8-10 years, in most cases) to create exceptional and truly useful experiences for our customers. ...And our get-togethers (each time in a different country) are epic 🔥 trips we all look forward to. Thank you for making it all possible!
Achievements we’re proud of
At 10 years old, we are just getting started but we’re thrilled to have
already achieved some pretty cool things:
Over 2 million
Custom routines created using our workout builder
150,000+
Fitness enthusiasts and trainers use our resources daily
Over 5 million
Custom workout pins like these shared by Pinterest users
100,000+ people
Use their Exercise & Yoga Cards for simple workouts anywhere
4.7+ stars
Average rating of our digital and physical products
Yoga teachers
around the world rely on our Yoga Cards to plan their classes
